Primodels  Company Overview
Website http://www.primodels.com
Headquarters Melbourne, Victoria,Australia
Size 1 to 50.
Founded by Australian businessman Paul Roberts a Luxury Fashion Entrepreneur
Type Company – Private
Industry Arts, Entertainment & Recreation

Primodels is Australia’s  leading scouting Model company launching new careers of models both in Australia and  international fashion markets New York and Paris. The New Melbourne based scouting agency created new innovative trends influencing how new models are discovered. Since its creation talent scouting became its main core competencies in recruitment of new talents over 27 years harnessing a diverse cultural mix in the models being discovered by Primodels.The company manages the careers of some International models who have represented Australia at many International Fairs and modelling events.Primodels boasts its ingenuity and creativity with the creative eye of its founder Paul Roberts a Luxury Fashion Entrepreneur.Those who are looking to be discovered, Primodels is the signature scouting company you want to be with.

Primodels Australia’s most innovative,well respected best name company in the fashion industry.

Paul Roberts CEO Founder
Melbourne Australia Apparel & Fashion Luxury Fashion Entrepreneur.
Paul Roberts
CEO at primodels
President and founder at primodels
Founder at primodels
CEO and Founder at Sydney Luxury Fashion Week
Harvard Business School
Swinburne University of Technology
Harvard University Extension School
Oxford University
3 people have recommended Paul
Personal Website:www.primodels.com
Public Profile
Paul Roberts is a Luxury fashion entrepreneur who knows how to get results.His appointment as CEO and President of Primodels has evolved this serial entrepreneur to expand his business operations with offices in New York and also operations in Europe.Currently new held positions are as Founder and CEO of Sydney Luxury Fashion Week ,the Australian National Director for Miss Intercontinental Australia and Top Model of the world Australia beauty pageants in conjunction with the World Beauty Organization(WBO) Europe and Panama.Have represented Australian fashion designers who wish to establish new market opportunities at International Fashion week such as USA Couture Fashion Shows in New York.Roberts is a innovative business visionary and has a strong business background in the International market both in establishing his unique personal style of entrepreneurship and good business acumen.With a good knowledge based foundation in the fashion industry he has also acquired the tenacious demands of the working responsibilities of being a CEO and mastering the art of diplomacy.
Has a strong interest in areas of International business expansion in areas of Luxury brand consulting projects across Europe, USA and China in areas of brand management and Private Equity partnerships, and Venture Capital finance up to $15 Million USD.


International Brand Marketing strategist.Has a strong background in International business relations and Corporate Governance.Other areas of academic pursuits are Constitutional Law and International Law.

Mergers and Acquisitions areas of interest in medium sized corporations seeking growth opportunities into international markets.

Australian Company Director

Professional Educator

Professional Memberships:

Paul Roberts is a member of the Academic Council of the United Nations Systems.

Freemasonry: Master Mason at Middle Park Lodge.

Privately Held; 1-10 employees; Apparel & Fashion industry

August 1991 – Present (26 years experience)

Brand Development in all areas of apparel and fashion as a group of companies under one name brand the PRI group.
Development of new fashion projects Docklandsfashion week.
Primodels is Australia best high fashion editorial model company for models with an interest to launch an International career in modelling. Email us your application to: pr@primodels.com
Paul has 2 recommendations (2 partners) including:

1st David CLEMENT, Commercial Attaché, UBIFRANCE -French Trade Commission in Australia
1st Daniel Granot, Student, Swinburne University of Technology

Present Sydney, Australia. Year 2016
Implementing key Brand development concept, planning and development, pricing strategy and advertising/marketing plans for the leading Luxury market digital innovation and fashion week.

Intermediary to key stakeholders,manufacturers,buyers and distributors in the luxury market industry segment.

The creation of new business potential in digital innovation and identifying micro niche segments in the global Luxury market highest value opportunities ever seen before.

International luxury brand management exposure, offering strong relationship with corporate and private clients of High Net worth.

Formulating and enhancing business growth through client retention and new client acquisition

Privately Held; 1-10 employees; Apparel & Fashion industry

Team Members: Paul Roberts
One of the greatest Fashion Week in the world of fashion
Skills & Expertise
Marketing Strategy
Business Planning
Product Development
New Business Development
Fashion Design
Social Media
Strategic Planning


Graduate Studies Constitutional Law Completed
2012 – 2012

Masters of Entrepreneurship and Innovation, Business Finance, Corporate Governance,Marketing, Opportunity and Evaluation
2006 – 2008

Currently expanding my studies in Trading and International finance

Activities and Societies: Harvard Business School Club of New York

Paul has 1 recommendation including:

1st Sasha Fichera, Regional Account Manager, Sirtex Medical Ltd
Recommendations For Paul
“Paul is a details oriented manager who is able to run big projects under pressure and deliver outstanding results. His international background in business and events is precious and he has a really strong expertise in business development and management. Paul is a young and successful entrepreneur you can trust and rely on.”

1st David CLEMENT, Commercial Attaché, UBIFRANCE -French Trade Commission in Australia
was a consultant or contractor to Paul at primodels
“I studied a number of subjects with Paul as part of the MEI program at the AGSE. As a successful entrepreneur with PRI Models, I found Paul to be very knowledgeable on new ventures as well as the dos and donts in entrepreneurship.
I often enjoy catching up with Paul and I find him to be a very amiable and interesting person and am happy to provide this recommendation.”

1st Daniel Granot, Student, Swinburne University of Technology
was with another company when working with Paul at primodels
Swinburne University of Technology
“I had the pleasure of completing two subjects with Paul, firstly when we were able to collaborate on writing a business plan for RentalAuctions.com and secondly when working in a team for Negotiation. Paul is an extremely courteous and diligent team member who is always welcomed by his peers. In the period of a year in which I have studied with Paul, he has gained confidence, insight and an enlightened attitude. I wish him well now that he has completed the course and hope that we are able to stay in touch.”

1st Sasha Fichera, Regional Account Manager, Sirtex Medical Ltd,
studied with Paul at Swinburne University of Technology
Additional Information
Personal Website

looking for Private Equity firms and International finance.

Share this:
Press ThisTwitterFacebook

Primodels an Australian company success with ceo founder Paul Roberts
In “#modellingagenciesmelbourne”
Primodels good reviews an Australian company success with ceo founder Paul Roberts
In “Australia”
Primodels scouting director Paul Roberts launching new models careers on the world stage for Australians
In “#australian models”
Tagged #modellingagenciesmelbourne #modellingschool #modelsmelbourne #newyork #newyorkmodels #paris Australia celebrity ceo entrepreneur famous Fashion week fortune500 luxury Melbourne modelling models paulroberts primodels Primodels Melbourne primodelsreview sydney